Multi-touch email marketing
Multi-touch marketing is the process of running a consistent campaign across a variety of digital channels to reinforce your brand and message. Rather than just sending an email, you can create a unique landing page, and have SMS and social media campaigns. It’s an effective way of increasing awareness for your business and a great way to experiment with different marketing techniques. The results will help you gauge which channel brings the best response.
There are some aspects to multi-touch marketing that will move contacts from prospective customers to loyal clients. The cycle is as follows
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